This websites provides inspiration and creative resources to artists of every level. It's a 5 year old monetized website. The art blog offers its audience art supply guides, spotlight features on inspiring makers and artists, sparks creativity, and shares resources of every nature. You'll inherit an engaged audience, including socials and 1429 email subscribers with a 51.5% open rate and 20.6% click-through rate. 

Art Makes People earns an average of $172 a month from Mediavine Journey & various affiliate links. Its printables resource library can easily be expanded to add an additional money-making opportunity. Consider offering courses, your own sellable art, and summits with other artists to unlock the site's earning potential while sharing your artistic knowledge with other creatives.

ArtMakesPeople.com includes:

• 171 Articles
• Art supply dictionary (perfect to promote affiliate income)
• Facebook page
• Instagram
• 1429 email subscribers
  • 51.5% open rate
  • 20.6% click-to-open rate
• Printables
  • 21 Doodle Ideas  -  post
  • Easy Mandala Doodle Ideas -  post
  • Cool Acrylic Painting Techniques  - post
  • Basic acrylic painting techniques
  • Affirmations for Creativity - post
  • Artist Statement Creator - post
  • Art Style Tracker - post
  • Basic color wheel - post
  • Free Halloween Art Printables - post
  • Photo Prompts printable - post
  • Paint swatching - color-mixing printable - post
  • Surreal Drawing Prompts - post
  • 80 Silly Drawing Prompts - post
  • Printable Color Wheels and charts - 16-page printable pack is a must-have for any artist exploring color theory. It includes:
    • Multiple blank color wheels for practice or class use
    • Swatch charts to test and document color palettes
    • Color mixing grids to track results and create custom blends
    • Gradation templates for smooth blending exercises
    • Note sections for personal mixing formulas and insights
• Resource Doc for the new owner

Art Inspiration & Resources Earning $172/m, MediaVine

Traffic

Over the last 30 days, ArtMakesPeople.com has received:

•  7.8k pageviews
•  6.1k sessions
•   4.9k active users

Revenue

This site is currently monetized through multiple revenue streams:

• MediaVine Journey
• Amazon
• Awin
• Affiliate links
• See P&L Here

From the Seller

What are the operating procedures for running this business?

Art Makes People is run primarily as a solo content operation with streamlined processes for research, content creation, publishing, and promotion. Here's the breakdown:

• Content Strategy: Content is guided by a combination of personal expertise in art and SEO research using Keysearch. I focus on high-traffic, low-competition keywords in the art space, especially around drawing, acrylic painting, art journaling, and doodling.
• Content Creation: I write posts based on my own artistic knowledge and inspiration from trending supplies, artists, and questions I see in the art community. I sometimes feature artists via a short questionnaire, which they often share—boosting organic reach and backlinks. I write directly in Google Docs or WordPress.
• Publishing & Promotion: After publishing, posts are shared on Pinterest, Instagram, and Facebook. Pinterest is particularly effective for traffic spikes, especially for visual content like art tutorials and inspiration.
• Analytics & Optimization: I track performance in Google Analytics and Google Search Console to see what’s resonating, then use that data to guide new content creation and update old posts for better performance.

If you were going to keep the site, what steps would you take over the next 3 to 6 months to grow the income and traffic?
If I were keeping Art Makes People, I'd focus on doubling down where the site already shines while tightening and scaling its monetization strategies:

1. Content Cleanup & Optimization: Many older posts are full of great insights but need a clearer structure and readability boost. I’d revise these for better flow, SEO, and usability—especially top-performing posts.
2. Keyword-Driven Content Expansion: I'd aggressively grow content in five high-potential areas: drawing, doodling, acrylic painting, art journaling, and mixed media. These already rank and convert, so I'd build on that momentum with tutorials, guides, and listicles.
3. Artist Features Strategy: Featuring artists—especially those with solid IG followings—has proven engagement and backlink potential. I’d expand this by creating a simple artist questionnaire, profiling their favorite tools/techniques, and weaving in affiliate links to supplies they use.
4. Printables & Productization: I’d scale my library of drawing idea lists—offering some as free blog content or opt-ins, and bundling others into paid digital products. The Creativity Exploder freebie has already proven effective for list growth and will be included in the sale.
5. Art Supply Dictionary: This is a massive opportunity. Art supplies are overwhelming for beginners, and this evergreen content can drive ongoing affiliate sales, especially through Blick (which previously brought in up to $600/month before Google’s updates).
6. Affiliate Expansion & Support Docs: I’d also create a cheatsheet for art supply affiliate strategy—especially how to leverage Blick’s catalog and my favorite supplies roundup—to help the next owner or VA continue generating income.
7. Pinterest Growth: Pinterest is still king for visual content. I’d revive and scale my strategy there—especially promoting art supply guides, tutorials, and artist features.
8. Email Marketing Reboot: I’d move my list back to Flodesk (or a similar modern ESP) and revive it using the Creativity Exploder opt-in as a traffic and conversion driver.

Email Marketing

I’ve built and nurtured an email list of 1,459 subscribers. Currently, the list is managed through Grow (via Mediavine), which sends weekly automated emails featuring my latest blog content.

Performance has been very strong:

• 51.5% open rate
• 20.6% click-to-open rate

Previously, I used Flodesk for a more personalized weekly newsletter and onboarding flow, which also performed well (30%+ open rate, ~10% CTR). There's real potential here to reintroduce a branded sequence or product funnel to this engaged audience. The Creativity Exploder freebie that helped grow the list is included in the sale.

Monetization

There’s a lot of room to grow affiliate revenue—especially by re-optimizing older posts, expanding supply guides, and creating content around product comparisons and best-of lists. I’ll also be including a post draft bundle and a starter version of an Art Supply Dictionary designed to funnel affiliate clicks long-term.

How To Buy This Business

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