Take a look at this established DIY, crafts, and home and garden site! It's focused on helping readers create beautiful handmade decor projects. With detailed, beginner-friendly tutorials, helpful how-tos, and evergreen craft content, this brand has become a trusted resource for hands-on creators and home improvers alike.

From hypertufa garden projects to home decor using concrete, mosaics, and clay—this blog provides unique content that consistently attracts high-quality Tier-1 traffic and loyal readers.

The website gets impressive organic traffic and earns over $2,200 average per month, with seasonal spikes that generate some $3500+ months.

It's been featured in The Spruce, NBC, MSN, Family Handyman, House Digest and more. Plus, it comes with a monetized Youtube channel.

Financials

This brand is monetized with ad revenue (Mediavine as well as Youtube Adsense), Affiliate links (Amazon, Awin, and others), as well as income from selling its own ebooks.

In the last six months the business has earned $13,241 revenue ($2,206 monthly average gross) with a net profit of ($2,055 monthly average net).

See P&L here.

Traffic

This website sees seasonal spikes that reach 90,000 views (October, for example) with typical off-season evergreen traffic between 25,000-55,000 views.

Website investors and bloggers alike will appreciate that the 4 main countries this site earns traffic from is from all tier-1 countries (USA, Canada, UK, and Australia). Ad networks pay higher RPMs for traffic from these sources.

The main referrer for traffic is the email list, shown below as "direct." An acquistion of this business includes the list of 13,850 active subscribers.

Next, organic social (Pinterest) and Organic Search (Google) also send significant amounts of traffic to the website.

This impressive traffic is all organic, the seller does not run any paid ads.

More highlights to love

• Evergreen content keeps bringing in SEO traffic

• Diverse income streams and high-earning ad network (Mediavine)

• Strong engagement from DIY, home, and garden audiences

• Loyal subscriber base with nearly 14K email list members

• Unique niche authority in a profitable and passionate community

Growth Opportunities

• Expand product offerings with more printable DIY plans and seasonal kits

• Grow YouTube channel with short-form DIY tutorials

• Build out a Pinterest video strategy (high-performing niche for crafts)

• Offer online workshops or live classes

• Increase affiliate revenue with concrete/craft tool recommendations

• Add Etsy store or physical product line for passive income

What's Included In The Sale

• Website and domain
• All socials: Facebook page, Instagram account, Pinterest account, Twitter account,Youtube Channel,
• Email list with 13,850+ engaged subscribers
• Digital Products

Artsy Pretty Plants is a creative brand with heart and hustle. With steady income, established traffic, and plenty of room for growth, this is a rare opportunity to acquire a niche authority site in the DIY & home improvement space.

How To Buy This Business

Contact us with any questions, and to inquire about this or any of our other listings below: