Operations

What are the operating procedures for running this business? 

Blog posts, pins, emails (sent at least once a week)

If you were going to keep the site, what steps would you take over the next 3 to 6 months to grow the income and traffic? There are several opportunities for growth. 1) Create new digital products. My email subscribers are looking for solutions to their problem of having too much clutter. So any new products or courses to help them get rid of clutter would do well. 2) Most of the traffic comes from Google and Pinterest (then people sign up for my email list after discovering my content), so I would continue to create new blog posts to attract new customers. 3) Develop new affiliate partnerships that can be shared with email list. 4) Attract new customers with social media.

Where is your site currently hosted, and where are the domain names currently registered? Iridium Hosting

Email Marketing

How often do you email your list? Weekly. If I am promoting something, more than once a week.

What is your current open rate and click rate? Open: 33.4% Click: 1.29%

What service do you use for your email marketing campaigns? Kit

Monetization

Where does most of your income generate from? Course sales through my email list. My most popular products are Clutter Kickstart and 30 Day Declutter. I have a tripwire on my email opt-in form that generates sales for Clutter Kickstart. Once someone is on my email list, they will get a welcome sequence that also offers a discount on 30 Day Declutter. I also promote sales on these products throughout the year to my email list.

Who wrote the content? Myself and the previous owner of the site. (purchased in 2022)