Zest For Baking is a highly regarded content site in the gluten-free baking space. Known for its original recipe content (more than 330 recipes and articles!), this business provides readers with carefully tested baking tutorials, product recommendations, and digital resources that make life easier for those with food sensitivities.

Its authority in the niche, paired with a loyal and health-conscious community of more than 10,000 newsletter readers and 27,000+ social followers, makes it a rare opportunity for any buyer looking to step into a revenue-generating digital asset with growth baked in.

Zest For Baking would be a perfect fit for a food blogger, influencer, or digital entrepreneur looking to plug into an established, profitable business. It’s equally ideal for an operator looking to enter or expand in the wellness or gluten-free space, backed by a strong community and recurring revenue products.

The brand is turnkey, profitable, and well-positioned for continued growth in a passionate niche market.

Monetization

The website earns income through a variety of monetization channels, including display ads, Amazon and niche affiliate programs, digital product sales, and a full suite of online baking courses. These classes are both written and video-based.

Additionally, there’s a library of downloadable printables and recipe eBooks that contribute to both revenue and email list growth. All of these assets are included in the sale.

Traffic & Email List

Thousands of people visit Zest for Baking each month to discover recipes and baking tips. The email list is a significant highlight of this business, with more than 10,000 subscribers receiving newsletters, product launches, and baking resources regularly.

The audience is active and engaged, built from years of consistent, value-driven content. Plus, all 6 top traffic sources come from tier-1 countries (which ad networks pay higher for!) In addition to the email list, the business includes a branded presence on Facebook, Instagram, and Pinterest.

Each platform has been used to drive traffic, support launches, and build community. Content-wise, the site features a well-structured library of high-ranking recipe posts, gluten-free baking tips, and how-to guides. These posts are SEO-optimized and generate steady organic traffic.

The top traffic driver is organic Google search traffic, followed by the newsletter (shoes as 'Direct') and then organic social media including Pinterest. Sending over 26,000 views each month.

Virtual Baking Classes

All content has been created by the original owner, ensuring high quality and authenticity. The accompanying visuals, videos, and class materials are professional and original.

As part of the sale, the new owner will receive full access to the WordPress website, all course and digital product files, social media accounts, branding assets, and email marketing systems.

Opportunities for Growth

There are significant opportunities to scale the brand by expanding into live or cohort-based workshops, launching a branded subscription box or baking club, growing the affiliate marketing side, or partnering with brands for sponsored content.

Ad revenue could also be scaled further by applying to a premium ad network, or optimizing legacy content.

What’s included in the sale

• Website and domain
• Email list with 10,000+ subscribers
• Pinterest account with 16,500 followers, Facebook page with 7,500 followers and Instagram with 3,900 followers
• Suite of baking classes and digital products

How To Buy This Business

Contact us with any questions, and to inquire about this or any of our other listings below: