Today we have a fashion affiliate review site with tons of history. It's a high authority, established, blog with backlinks from some of the biggest authority websites there is.

This site has tons of history since its launch as a fashion subscription box in 2008. Nowadays it operates as a 100% digital business, selling ad space on its blog, and reviewing affiliate products. 

Launched in 2008, CakeStyle.com offers fashion and sizing tips for women, making style for all sizes a "piece of cake." It is an under-monetized website seeing over 25,000 monthly visits from primarily organic search traffic.

Backlinks

The business has been featured in and is backlinked from Business Insider, Tech Crunch, Inc.com, Yahoo, Buzzfeed, Today.com, The Globe And Mail, Refinery29, In Style, Bustle, One Green Planet, Best Life Online, and many more.

The main focus and content pillar of this aged fashion website is the bra sizing category, which features helpful advice for women of all sizes to purchase the right fitting bra for their bodies.

The articles in this category provide insight into various cup sizes, how to measure your bra size, and reviews and recommend the best bras as affiliate links. Additional content pillars include reviews of women's clothing and beauty brands.

Traffic

This website sees over 25,000 monthly visits from primarily organic search traffic. USA traffic is the primary source country - which is excellent for earning from display ads as ad networks pay the most for sites with USA traffic.

The primary source of traffic is organic Google search, bringing in over 25,000 monthly visits.

This website ranks for hundreds of keywords.

Domain Value and Domain Authority

The domain CakeStyle.com has a strong established history and domain authority. It has aged since 2008, and has a Moz DA of 45 and an Ahrefs rating of 33.

The domain is a premium, aged domain. Go Daddy estimates that the domain alone is worth $3,702.

Core Web Vitals

All pages on the website pass core web vitals.

History Of The Business

Cake Style started in 2008 as a virtual styling service that at one point offered a fashion subscription box.

When it sunset its styling service in the late 2010s, it re-focused in favor of developing its passive income revenue streams that it earns from today: affiliate and ad revenue.

Revenue

This established fashion website is monetized with 2 revenue streams. It earns from affiliate partnerships, and ad revenue. It has earned $2,419 per month average in the last 12 months. 

This site was added to an ad network (Monumetric) only recently, and the seller has minimal ads activated. The new owner could activate more ads if they wish (Monumetric recommends doing this.) Currently, only 6 ads appear on the site, which brings in about $97/month. Increasing the ads to the recommended 13 would likely be a quick win to increase the ad revenue.

Social Accounts

Included in the sale of this website are 4 social accounts: Pinterest, Instagram, Twitter and Facebook. Collectively with 7,500 followers. The social pages are not being utilized to their full benefit by the seller - another opportunity for the new owner.

Opportunities For Growth

We see some excellent monetization gaps that are opportunities for the new owner with this site.

1. The first opportunity is that the new owner could start collecting email addresses and start sending a newsletter.
2. Social media has not been used much, for this business, so that is another great opportunity for the new owner to start capitalizing on social traffic, in addition to the organic traffic it already gets
3. Another opportunity is the new owner could reach out to the current affiliate partners and negotiate a higher commission
4. As well, the new owner could move to a higher-paying ad network if they wish. The business is currently with Monumetric.

How To Buy This Business

Contact Chelsea below to discuss your interest in this or any of our other listings below.