Launched in September 2020, this 2.5-year-old website is an annual summit that runs for educators, parents, and therapists. It also comes with an established digital membership for parents.

The event has been on a consistent upwards trajectory in terms of attendees (email subs), ticket sales and membership profits.

This asset comes with a website, assets to run future summits and the full membership course. 

Toddler Play Conference Summit Website Ea.

The summit offers free access for a limited time during the event as well as the ability to upgrade to lifetime access as a course. 

The conference is promoted by speakers and therefore brings organic traffic as well as a substantial amount of new email subs. 

The business comes with a list of 2000 subscribers that are primed for participation in the membership course- playful pod, which is launched after the summit. 

Content

This asset comes with a 

1. Mobile-friendly website with all pages and automation setup in order to run future summits

2. A hello audio account (with membership podcast added (90+ episodes), 

3. A thrive cart and learn account (lifetime access) with all the membership courses, a free trial for the membership, the 2023 summit, and all checkout pages set up.  

3. A Google account and all promotional template assets (text and canva graphics), 

4. An asana board with detailed task lists for running the summit as well as video tutorials on the tech setup. 

5. A convertkit account with all email templates set up for running the summit as well as the membership.

6. 2000 emails subs and a facebook group of 4.6K members

The assets in the 2023 conference course can be used as a whole (for example a replay or upsell) of the event. However, they cannot be broken up and sold individually.

To arrange future events (E.g.: 5th annual summit). The seller is willing to offer 20 hours of coaching and support for the owner. 

If the buyer wishes, they could host another summit (Replay event this year to garner more traffic, income, and membership enrollments).

Summit Relationships

The seller generally recommends fresh speakers (as this has shown to work better in the past).

The seller can provide a full list of speakers that she has worked with since the beginning of the conference as well as contact details.

The seller is willing to send out an introductory email to the group of speakers too.

Requirements from the speaker participants to be in the summit include a 35-minute interview with and by the host as well as promoting the event. Details for the requirements are also included in the P&L folder in the link below.

Traffic

Over the course of that last 90 days (reported as of May 1, 2023) coming out the month of the 4th annual conference, the site has received a total of 31,000 users, and double the sessions.

Activity on the site is upwards to 450,000 counts and average time on the site is over 5 minutes!

Revenue

The ToddlerPlayConference Summit

The yearly summit grossed over $119,000 for the 4th annual toddler play conference summit event. The expenses related to the summit include paying out $34,541 to affiliate promoters and $5,993 in Paypal fees, allowing the Event to NET $78,594 from the conference event alone. 

The tickets for attendance range from $47 to $127 (the site has a fast action and early bird offer). There is also an upsell in the summit from the previous year's event (cost $27).

The Playful Pod Membership Program

The associated membership is sold for $25 per month or a one-time payment of $250.

The PlayfulPod membership program has earned a total of $8,683 over the last 12 months for an average of $723.58 per month in Gross income.

Playful Pod opens its doors 4 times a year. In January, March, May and October. Each launch is slightly different

• January: A free 3 day challenge.
• March: Post- conference launch
• May: launch focused on free trial (the whole child curriculum)
• October: focused on free trial (the whole child curriculum)

There is also a waitlist that can be used as an opt- in. All resources for these launches (emails, graphic templates, challenge) are included in the sale. There is definitely room to improve and upscale the launches that I don’t always use (paid ads, affiliates etc.).

How To Buy This Business

You can ask for access to the GA account by submitting your information below. Also be sure to ask all of your questions in the form as well. Note: The owner is highly motivated to sell, and is considering all offers, please submit yours today.

Contact us with any questions, and to inquire about this or any of our other listings below: